For B2B Firms Ready to Grow Beyond Referrals
$30,000 in qualified pipeline within 90 days or you don't pay.
We build a client-acquisition system that explains your solution, filters out bad fits, and books sales-ready conversations. No more waiting on referrals.
Why Your Sales Pipeline Stays Unpredictable
New Business Is Unpredictable
When referrals slow down, so does revenue. There's no repeatable growth engine.
Sales Calls Start From Zero
Every first conversation is spent explaining who you are and what you do. The real discussion never starts until the second or third call.
Prospects Don't See the Difference
Your approach is different but prospects don't know that. They compare you on price because nobody explained the value before the call.
Past Marketing Didn't Deliver
You've spent money on marketing or lead gen before. It produced clicks and contacts, not serious conversations with real buyers.
Growth Depends on Key People
New business relies on partners or senior leaders being in the room. When they're busy, the pipeline stops.
Revenue Is Hard to Predict
You don't know where next quarter's work is coming from. Growth feels like something that happens to you, not something you control.
How We Fix It
Find Buyers Already Looking
Paid ads on Google and Meta reach people actively searching for what you sell. Not passive scrollers. People with a problem they need solved now.
Explain Before the Call
Prospects watch a video that explains your approach before they can book. They show up understanding what you do, not asking what you do.
Qualify Before the Calendar
An application screens for fit and readiness before anyone reaches your team. Only serious opportunities get through to your calendar.
What Implementation Looks Like
1. Discovery
We learn your business, your buyers, and your sales process. We define who belongs on your calendar and who doesn't.
2. Build
We build the entire system on a standalone domain. Video script, landing pages, application, booking flow, email sequences. Done in 14 days. Your website stays untouched.
3. Launch
Paid campaigns go live targeting buyers actively searching for what you sell. Every click enters the pre-selling system.
4. Optimize
Weekly review. We adjust targeting, qualification criteria, and messaging based on real performance data. The system improves every week.
What You Get
We Build & Manage
34 deliverablesClient Acquisition System
Landing page that explains what you do and why it works so prospects sell themselves before they ever talk to you
Application page that filters out time-wasters and only lets through qualified buyers
Booking page synced to your calendar
Thank You page with prep content so prospects show up ready to buy
Rejection page that gracefully turns away bad-fit leads without burning the relationship
Explainer Video
Explainer video script (8 to 10 min) with deep research into your niche, what buyers care about, what competitors are saying, what objections kill deals
Explainer video editing and post-production. You just read the script on camera, we do the rest
Ad Creative System
Audience segments based on your niche's buyer profiles. Different people, different situations, different messaging
Custom ad scripts for each segment with different hooks and angles
Static ad creatives
Video ad creatives
Google Ads campaigns targeting people actively searching for what you sell
Meta Ads campaigns for retargeting and cold prospecting
Automated Email Sequences
Booking confirmation emails
Pre-call prep emails that answer their biggest questions before the call
Reminder emails so people actually show up
No-show recovery emails
Cancellation win-back emails
Sales Asset Bank
FAQ videos, scripted and edited
Objection-handling documents
Long-form write-ups addressing specific concerns
Case study breakdowns (when available)
System Integration
Full system wiring. Application submitted, calendar booked, CRM updated, emails triggered, all automatic
Lead routing based on application answers
Real-time notifications when qualified leads book
End-to-end system testing before launch
Tracking & Data
Dedicated prospect tracking dashboard so you can see every lead, where they are in the process, and what happened
Application data captured and organized automatically as prospects come in
Ad platform conversion tracking wired in so the algorithms learn who your real buyers are
CRM integration if you have an existing sales process you want leads pushed into
Ongoing Management & Optimization
Weekly ad optimization including bids, audiences, and creative rotation
New ad scripts and creatives as data comes in
Copy and video updates based on what's converting
Monthly reporting on cost per qualified lead, cost per booked call, and pipeline value generated
What You Do (2 to 3 hours, once)
6 thingsRecord the explainer video. We write the script, you read it on camera, we handle all editing and post-production
Record a confirmation video. 2 to 3 minute video welcoming people who just booked. We script it
Record FAQ clips. Short 1 to 2 minute clips answering common questions. We write every script, you just record
Record occasional video ads. We script them, you record when ready. A few minutes each
Approve. We send everything for your sign off before anything goes live
Show up to your calls. Qualified, pre-sold prospects land on your calendar. You just close
That's it. We handle the other 34.
How This Is Different
Most Agencies
- Send traffic to a form. Anyone can book.
- Report on clicks and impressions.
- Optimize for more leads.
- Long contracts. Hope it works.
- Build on your site. Slow to launch.
Firestone Consulting
- Prospects watch, qualify, then book.
- Report on pipeline and revenue.
- Optimize for conversation quality.
- $30K pipeline in 90 days or your money back.
- Standalone system. Live in 14 days.
About The Founder
I started my career inside an accounting firm. That's where I learned how professional services firms actually operate, how decisions get justified internally, and why complex solutions are so hard to sell without the right context upfront.
After the 2009 financial crisis, I moved into technology and spent over a decade in software and security engineering. From there, I worked with 20+ B2B SaaS and technology companies across AI, cybersecurity, and IT infrastructure, supporting their sales enablement and go-to-market efforts.
The same problem showed up everywhere. These companies had strong solutions and real demand, but prospects were showing up to sales calls uninformed, skeptical, or completely unprepared. The bottleneck was never the offer. It was how the offer was explained before the conversation started.
That's the problem I solve now. I build systems that explain your solution, qualify for fit, and make sure the people on your calendar are ready to have a real conversation about working together.
Victor Firestone
Founder & CEO
FAQs
Who is this built for?
B2B service firms selling high-ticket, complex solutions. If your sales conversations require education, alignment across stakeholders, or explaining why your approach is different, this system does that work before the call happens.
We've tried marketing before and it didn't work. Why would this be different?
Most marketing sends traffic to a form and hopes someone books. That produces interest, not pipeline. This system explains your solution, qualifies for fit and readiness, and only puts serious buyers on your calendar. The people who show up already understand what you do and want to talk about working together.
How is this different from a lead gen agency?
Lead gen agencies sell you contacts. We build a system you own that does the explaining, filtering, and qualifying automatically. Your team only talks to people who watched the explanation, passed the qualification, and chose to book. That's not a lead. That's a sales conversation.
What do we actually need to do on our end?
Record a few short videos using scripts we write. Approve the system before it goes live. Then show up to your calls. The full list of what we handle versus what you do is in the deliverables section above. Your total time commitment is about 2 to 3 hours, once.
How long until the system is live?
7 to 14 business days after kickoff. That includes the video script, landing pages, qualification flow, booking setup, email sequences, ad creative, and the initial campaign launch. Your website stays completely untouched.
What does "qualified" mean in the $30K guarantee?
A qualified opportunity means the prospect watched your explanation video, completed the application, met the fit and readiness criteria we define together before launch, and requested a sales call. We agree on what counts before anything goes live so there is no ambiguity.
Do we need to change anything on our website?
No. The entire system runs on a standalone domain. Your existing website, branding, and operations stay exactly as they are. Nothing to migrate, nothing to break.
What if this isn't a fit for us right now?
We'll tell you on the discovery call. This works for firms with a proven service, a clear buyer, and the ability to close once a qualified conversation happens. If that's not where you are today, we'll say so directly and explain why.
Ready to Build a Pipeline You Control?
Book a call. We'll show you how the system works for your firm, model out the economics, and tell you straight if it's not a fit.
Book A Call