Paid Ads7 min read
Why Your Keyword Planner Forecast Is Wrong
Google's bid range midpoint is not your CPC. Here is what the forecast actually reports, why agencies quote from it anyway, and how to build a number you can hold someone to.
Field notes / 2026Practical ideas for
Practical ideas for
better growth systems.
Clear, tested thinking on paid media, measurement, and the systems that turn attention into qualified demand.
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